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What a lovely meal!24/10/2023 You’ve arrived at the restaurant and you’re hungry; hungry with anticipation! You’ve been told about the comfortable interior, the superb service, and the chef’s fabulous skills.
The meal is exquisite. Each course? Sublime The wine? Perfectly paired. The after-dinner chocolates? Divine. Unfortunately, you must now take your leave, Despite parting with a sizeable amount of money, your enthusiasm has not been diminished, and, as you walk back home, you type few lines about your experience: ➤ A great dinner. Fantastic food and very cozy atmosphere. The whole service was excellent. I hope we can return to Bristol and repeat the Chefs table experience. Of course, walking and typing are a poor combination; nevertheless, we could do better! Why? Well: ▪︎ short sentences create a stilted effect ▪︎ disjointed subjects, requiring reader to re-read ▪︎ grammar Yes, we can do better: first, write when not walking! Next, gather like subject with like: dinner, ambience, and service; conclude. Check for flow. How would you rewrite this review?
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Creating flow in the garden10/10/2023 Sometimes we write as if our thoughts are organised :
➤ Rare 0.74 acre freehold site with a large private garden. Prime location in the heart of Chelsea. Existing building extends to a total of 38,080 sq ft (GIA). To be sold with full vacant possession of the buildings. While the text appears clear, it lacks flow for the following reasons: ▪︎ short sentences create a stilted effect ▪︎ no sentence continuity ▪︎ disorganised information, requiring reader to re-read ▪︎ undefined acronym By grouping like with like, we can create a text which readers much better: ➤ Located in the heart of Chelsea, this prime 0.74 acre freehold site includes a 38,080 sq ft building with large garden. Sold with full vacant procession. With fewer words, we have improved flow and efficiently delivered the message. How would you re-write the text?
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Let me read it again28/9/2023 Structure and readability
Scientific papers and articles frequently write like this: ➤ The use of polymers to produce prosthetic heart valves that have the positive attributes of current commercial and mechanical valves without any of their drawbacks, has been a focus of research since the 1950s. However, it does not read will and requires multiple readings. Help your read and create flow: ➤ Since the 1950s, scientists have been trying to use polymers to produce prosthetic heart valves which have the positive attributes of current commercial and mechanical valves, but without any of their drawbacks. Formal writing has its place but whether you are writing for a general audience, or highly knowledgable, readability and flow are essential. To keep it readable: ▪︎ make subjects people rather than concepts and place the main verb close to the subject ▪︎ choose strong verbs, check punctuation, and avoid unnecessarily long sentences What advice would you add? |