Make your words stand out!

Sometimes our enthusiasm has less of an impact than we think:

➤ I was advised to try the tasting menu, luckily i did, it was amazing, the wine paired exquisitely.

Using adverb ‘luckily’ weakens the emphatic statement. Also, ending with an adverb means the reader must look and choose the word it’s modifying. However, rephrasing gives the review its impact:

➤ I was advised to try the tasting menu; and glad I was! Not only was the paired wine exquisite, the menu was sensational.

Writing one sentence with multiple ideas is confusing and difficult to read 😕. By using ‘Not only’, we introduce an element of surprise 😯. We can also add impact by removing adverbs and using stronger, more descriptive adjectives 🤓.

The tightened sentence is easier to read and has more impact. 😎

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