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A breathtaking property

16/10/2023

 
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Clarity is not only the opposite of obscurity. Sometimes what we read takes time to process, but not because the information is important, emotional or thought-provoking. Rather, the information is expressed unfavourably so it requires reorganising or reprocessing:

[1] To view this breathtaking one of a kind property, get in touch today to arrange a viewing.

■ confusing word choice = [verb ➤ view] and [noun ➤ viewing]
■ phrase acting as adjective = create compound adjective: one-of-a-kind
■ repeated instruction = [to view] and [to arrange]
■ wordy = get in touch
■ unsuitable adjective = breathtaking
■ multi-syllable adjective prevents flow = breathtaking one-of-a-kind

If we restructure, we can improve its readability:

[2] Contact us to view this spectacular property.
[3] To view this spectacular property, contact us.

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