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guess

27/8/2020

 
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Guess conveys tentativeness. What would you think of a CEO who tells analysts:

  • Our best guess is that our profit for year’s end will be marginally better than last year’s.

This is weak and makes the CEO sound completely disconnected from the business. It can be reframed more confidently as:

  • We expect our profit for the year to be ahead of last year’s.
  • Our results should surpass last year’s but this hasn’t been confirmed by the CFO.

The following can be rephrased:

  • I guess our debt will be reduced by year’s end. [weak]
  • Our debt will be reduced by year’s end. [strong]
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