Persuasive Writing Techniques

Let your words work for you

Don’t tell them your idea, show them.

Word combinations have the ability to transform an uninspiring composition into a compelling one.

Persuading through logic and facts may convince some but emotion frequently plays its part. We need to make it easier for different readers to trust our words. We must capture their imagination and provide inspiration before producing facts and evidence.

Persuasion is less about saying we should be trusted and more about showing why we should be trusted.

Who is this course for?

This course has been designed for those who:

  • write reports, proposals or public policy

  • need to write clear explanations and justifications for expenditure, development or policy

  • wish to improve their communication skills

  • require flexibility: you decide how much time you are able to invest each week.

  • need a mentor to provide guidance and advice, whether it’s for grammar, word use or sentence rephrasing.

  • would benefit from assessed tasks with comments and examples on how to improve and strengthen writing.

  • prefer to work under their own steam.

If you would like to know if this course is suitable and meets your needs, please contact us.

Language level

C1 | IELTS 7.0

Course type

Writing

Course delivery

Mentor

Yes

Online

Yes

50 hours

Assessed tasks

Duration

Content

Core knowledge and course material is provided through this website:

  • explore our online pages which explain and illustrate what is and how to write persuasively

We look at the following:

  • communicating with conviction or being assertive without exaggeration

  • writing with purpose

  • diminishing returns or trying to say too much

  • which words are persuasive and why

  • choosing appropriate words

  • connecting with your reader

  • persuasion strategies

  • connecting with your reader

  • seeing things from the reader’s perspective

  • moving from bland to persuasive

  • using metaphors to give a better picture

Assessment

We believe practising is essential. Understanding where we are doing well and where we can improve is crucial:

  • when you submit your writing, your mentor appraises it, helping you improve style, vocabulary choice and structure

  • you will receive comments and suggestions from your mentor

  • your mentor is available for any questions or queries you may have

Objective

At the end of this course, you should be able to:

  • understand what makes writing unpersuasive

  • appreciate how our words can weaken or strengthen our writing

  • understand which elements make writing persuasive

  • which words are more persuasive and why

  • building trust with your reader

  • which strategies presents a compelling argument

  • create a pervasive and influential text

Coming soon

Complete the form and we will inform you when the Persuasive Writing Techniques course is available.