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making words matter

    phrasal verbs

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break into

30/6/2020

 
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We use [break into] to mean succeed in winning a share of (a market or a position in a profession)

  • It’s important we enter the local market with an appropriate campaign. [replacing phrasal verb]
  • It’s important we win a share of the local market with an appropriate campaign. [replacing phrasal verb]
  • It’s important we secure part of the local market with an appropriate campaign. [replacing phrasal verb]

  • I’m not sure how we can break into the American market. Our competitors are very strong.
  • We broke into the northern share but things are more difficult with the eastern and western districts.
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