it | they

When referring to a brand or entity, use it as using they or their can confuse:

• To keep up with their changing audience, Anderson & Cº rebranded in 2001. [confusing]
  

Their and they refer to people not a brand or entity. Therefore, when one refers to an entity rebranding, we use it:

• To keep up with its changing audience, Anderson & Cº rebranded in 2001.
  

Our online courses and modules are designed with you in mind:

• flexible: you have busy lives, so our courses fit your schedule
• practical: we use everyday examples and situations to help you understand
• practice: there is only one way to improve; mistakes are there to help us learn
• support: a personal mentor works with you

Our online module How to avoid common mistakes takes you through the most common mistakes and how to avoid them:

How to avoid common mistakes