its | it's

Its is a possessive determiner to mean belonging to or associated with a thing previously mentioned or easily identified:

• We bought this house for its charm and space.

It’s is a contraction of it is:

• It’s wonderful to see you!

The confusion arises as some possessives do have apostrophes:

• The man’s house was on fire, although no-one knew who he was.
  

Our online courses and modules are designed with you in mind:

• flexible: you have busy lives, so our courses fit your schedule
  
• practical: we use everyday examples and situations to help you understand
  
• practice: there is only one way to improve; mistakes are there to help us learn
  
• support: a personal mentor works with you
  

Our online module How to avoid common mistakes takes you through the most common mistakes and how to avoid them:

how to avoid common mistakes