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Introduction
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While no one word is independently persuasive, an effective combination of context, word choice and style has the ability to transform an uninspiring composition into a compelling one.
Like any skill, writing necessitates practising, rearranging, refining, and much re-reading. |
Whether you are writing a proposal, article or report, persuasive writing is all around us; understanding what makes writing persuasive is essential if we are to shape our reader’s decision, ideas or thoughts.
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What you will learn
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Specifically designed for non-native English speakers, this course takes you through the fundamentals of what makes writing persuasive, from words, strategies and techniques.
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We also look at how to construct a balanced sentence and, how to only write what is necessary.
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Support and flexibility
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Although this course is designed for self-study, giving you the flexibility to fit it around your schedule, you do have a mentor.
Should you have any questions, just send an email and they will guide and advise you. |
Use your online one-to-one sessions for more in-depth questions and to receive feedback on your progress.
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Who would benefit?
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Level required
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Whether writing emails, reports or research papers, this course is designed for those who want to write with confidence.
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A minimum B2 [CEFR] | 5.5 [IELTS] is required; however, should you have any doubts, please ask!
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Contents
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[1] Elements of persuasive arguments
[2] Writing purposely and persuasively [3] What makes writing powerful, what makes it weak [4] Persuasive words [5] Choosing words |
[6] Connecting with readers
[7] Adjectives and verbs [8] Intellectual vs emotional [9] Persuasion strategies [10] Persuasive techniques |
[Please note: contents are inclusive and may not match a particular section.]
Purchase and enrol
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What is included:
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