Persuasive Writing Techniques

No one word is independently persuasive but an effective combination has the ability to transform an uninspiring composition into a compelling one.

Persuading through logic and facts may convince some but emotion frequently plays its part, and we need to make it easier for the reader to trust us. In addition, we must capture their imagination and provide inspiration before producing facts and evidence. Persuasion is not about saying we should be trusted but showing why we should be trusted.

Our innovative course has been designed for those who require flexibility; guided independent study, online practice elements, while bringing everything together with writing tasks.

Although designed for flexibility and independence, you are not alone. Your mentor is there to support and guide you; answering questions, commentating on your work, and advising on improvements.

Who is this designed for?

Whether a report, proposal or letter, persuasive writing is challenging. Whatever the situation, selecting appropriate words and structures require thought and care. Presenting facts may be straightforward but a clear explanation, illustrating the advantages,  possibilities and merits of your view, takes skill. This course is designed for those who want their writing to be expressed in the best possible manner, whether to clients, staff or external contacts.

Content

We look at the following:

• communicating with conviction or being assertive without exaggeration
• writing with purpose
• diminishing returns or trying to say too much
• which words are persuasive and why
• choosing appropriate words
• connecting with your reader
• persuasion strategies
• connecting with your reader
• seeing things from the reader’s perspective
• moving from bland to persuasive
• using metaphors to give a better picture

Objective

• understanding what makes writing unpersuasive or how our words can weaken our writing
• understand which elements make writing persuasive
• which words are more persuasive and why
  
• building trust with your reader
• strategies which presents a compelling argument
• creating an influential text
  

Learning and assessment

Core knowledge and course material is provided through this website:

• explore our online pages which explain and illustrate best writing practices
• practise with online quizzes
• submit writing examples for appraisal

Quizzes and writing exercises are designed to build on course material:

• quizzes reaffirm foundational material
  assessed writing helps you improve style, structure and vocabulary choice

Appraised work may be submitted twice, allowing you to learn from comments made.

Length

As this course is flexible, you decide how to spend your time. You should expect to spend at least:

• 30 hours
  

A substantial amount of time should be spent practising, both with quizzes and through writing exercises.

Language level

• B2 First
  
• FCE [Cambridge English: First]
• IELTS 5.5-6.5

Fee includes:

• online notes
• email support with your mentor
• practice exercises
• writing exercises with a general appraisal

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FEE | €490

• Please register your details first, then pay (you do not need to wait for registration confirmation to pay).
• If you are already registered, enter your Client Reference opposite.
• When we have received payment, we will send details of your course: this can take up to five working days.
• Registration is for one person only: if you wish to register two or more people, or a group, please contact us first.

If you would prefer to discuss your options, please select Arrange an online meeting and we will contact you to arrange a suitable time.

Perhaps this course does not fully meet your requirements or situation. If you need a specific course for you or your team, we would be interested to hear about your ideas and project.

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Unsure? Try our trial course which gives you a taste of what to expect.