Clean Up Your Act, Facebook, or We’re Leaving

Last week, you announced that you are finally labeling the most egregious dreck that is broadcast on Facebook by President Trump, after years of his escalating behaviour. But it’s too little, too late.

And it’s too calculating. You and other Facebook executives keep hauling out the tired line, “We know we have more work to do.” It’s irksome. And you won’t like me when I am irked.

[irk = irritate; annoy]
[source: The New York Times]

To ‘clean up one’s act’ is informal and means begin to behave in a better way, especially by giving up alcohol, drugs, or illegal activities. Although informal, its strong language with a clear ultimatum, balanced by ‘too little, too late’.

Words and actions must go together. People will hear what you say but if nothing is done, your integrity and trustworthiness will soon vanish.

The writer is clearly speaking on behalf of many irritated people, so her use of phrases and metaphors is natural and fits the narrative.

Make your words matter.

Look at this extract:

Hong Kong security law: China passes controversial legislation

UK Foreign Secretary Dominic Raab expressed "deep concern" at the reports the law had been passed, saying: "This would be a grave step."
[source: BBC]

What does deep concern mean?
Diplomatic language is frequently expressed in neutral tones, with context giving the precise meaning.

This language allows the speaker or writer to express feelings without disturbing the status quo. The choice of words is important, the more neutral the word, the more displeasure. Aggressive language obliterates any form of pretence and may be considered vulgar.

Communicating diplomatically involves choosing words and grammar structures carefully. The secret is using the meaning of context rather than only the words themselves:  

So, when you think this:

• Your decision to involve yourself in our matters is stupid and unwanted.
  

You actually say this:

• Whilst we appreciate your interest in our matters, we prefer to solve these issues internally.
  

Make your words matter.