‘The meeting seemed to go well, the client’s like the ideas and George’s idea to delay shipment went down well, just like the splitting of payments.’

Combining subjects, ideas and thoughts into one sentence can create confusion, as can unusual word choices.

Just like a chef, who thinks about how ingredients go together, we must think about our word combinations. And, like good service, it must flow seamlessly,

Serving sweet potatoes but not necessarily a sweet potato dish may confuse. Can potatoes be sweet?

Writing with emotion may show enthusiasm, but we need to ensure our words do the chef justice.

Create order, create logic. Whoever we are writing for, let our sentences flow.

Random words don’t necessarily make a message: context is king. Are you sure your message it clear?

Sentences require balance; an unbalanced sentence creates unease, discomfort and stress. Find out what this means.