head off

We use [head someone or something off] to mean:

prevent or obstruct (an anticipated event or action) by taking advance action:

• The only way we can head off disaster is to improve our service offering and increase opening times.
  
• We know the other companies are going to only one exhibition, so if we split our resources and attend all three exhibitions, we would have a consistent visual presence which may head off a fall in sales through lack of attendance.
  
• We need to be one step ahead of the competition if we are to stay in business and I think we can head them off by focusing on our service quality, which is something they are lacking.

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